Website Pitch
BMW
“Webapp”
The BMW Webapp is an international magazine for internal communications at BMW.
Client
BMW Group
Year
2017
Tasks
Art Direction
UX/UI Design
Prototype
Tools
SketchApp
Principle
Responsive view of the BMW Webapp layouts
Project Details
The BMW Webapp is an international employee magazine appearing in print and digital form.
The pitch required both a visual and structural update to the existing publication.
As art director, I worked with the editorial team to define a new visual concept to work with the new structure. I took my inspiration from the BMW marketing promise: “Freude am fahren” – translated, “Driving pleasure”. I reduced this to its essence: movement. Thus, the site needed to be simultaneously dynamic and progressive. Through different scrolling speeds, the user encounters a completely new experience.
Layouts
Further projects
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Simyo
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